Market-ready
Bulk unit onboarding
Unit-mix analysis, feature matrix, and portal setup for 50-to-500 unit buildings in one coordinated pass.
Services
Institutional Lease-Up · Bulk Absorption
Lease-up campaigns for new-build portfolios
MoveSmart runs dedicated lease-up campaigns for builders, developers, PMCs, and purpose-built rental operators. Bulk unit onboarding, campaign strategy, deployed leasing teams, weekly absorption reporting, and structured rollout timelines - mapped to your lender's underwriting assumptions, not a one-unit-at-a-time rhythm.
$0
Upfront cost
14d
Avg time to lease
48h
Screening decision
20+
Markets served
The MoveSmart approach
How MoveSmart delivers institutional lease-up
A deployed leasing team assigned to your building, a published rollout timeline, weekly absorption and pricing reports, and one escalation path into senior MoveSmart leadership. Every unit runs through the same Leasing Services workflow - standardized applicant quality across the entire building.
The Problem
What goes wrong with single-agent or ad-hoc lease-ups
Friction
Absorption falls behind lender assumptions
A lender underwrote the project on a 12-month stabilization. A single leasing agent working part-time on the building will not deliver that - and the equity partner notices.
Friction
No weekly reporting to the capital stack
Developers need structured weekly reporting - showings, applicants, leases signed, rent per foot - to keep investors informed. Ad-hoc arrangements do not produce that cadence.
Friction
Rent creep decisions made too late
On a 200-unit lease-up, a pricing decision made one month late is tens of thousands of dollars in absorption opportunity. Without a data-driven pricing review each week, decisions slip.
Friction
First-tenancy quality varies unit-to-unit
Inconsistent screening across a new building creates a mixed tenant base and elevated early-tenure default rates - which hit operating ratios in year two.
What’s included
Every piece of the engagement
One full-service team, one timeline, one fixed success fee. Here’s what we run on your behalf — visible end-to-end in your owner portal.
Screening
Campaign strategy
Launch campaign planning - pre-leasing, soft launch, public launch - with target absorption curves mapped to your pro forma.
Prepared
Dedicated leasing team deployment
Licensed representatives on-site or hybrid on the building for the duration of the lease-up, with a named senior lead as your single point of contact.
Coordinated
Weekly absorption reporting
Standardized weekly pack: showings, applicants, leases signed, rent achieved, churn reasons, and forward pipeline.
Compliant
Vacancy & pricing performance tracking
Weekly comp review, pricing lift and cut recommendations, and concession strategy tuned to absorption vs. pro forma.
Closed out
Structured rollout timelines
Published timeline with milestones (floor-by-floor release, grand opening, stabilization target) agreed with the development team.
Marketed
Standardized screening & lease execution
Every unit runs Tenant Screening, Leasing Services, and Move-In coordination on the same rubric - consistent tenant quality across the building.
How it works
The engagement
Every step is logged in your owner portal — timestamps, decisions, the team member who ran it.
Project intake
Pro forma review, unit mix, feature matrix, pricing hypothesis, and absorption target agreed with ownership and lender if applicable.
Campaign plan
Pre-leasing, soft launch, public launch plan with media, channel mix, and target absorption by phase.
Team deployment
Named senior lead and leasing representatives assigned. Training on the building, unit mix, and pricing.
Launch & absorption
Showings, applications, screening, and signing run through the standard MoveSmart workflow at scale.
Weekly cadence
Every week: absorption report, pricing review, pipeline forecast, and decision recommendations delivered to ownership.
Stabilization & handoff
At stabilization, the file is handed to the long-term property manager with a clean screening file and move-in record per unit.
Engagement closeout
Keys handed over, success fee invoiced — and not a day earlier.
Who it’s for
A fit for every owner profile
Builders & developers
Developers of purpose-built rental or condo-to-rental releases who need absorption to hit underwriting targets.
A fit
PMCs absorbing new buildings
Property management firms bringing on a new-build client and needing a leasing partner for the initial lease-up.
A fit
Institutional rental operators
REITs, pension fund operators, and large private owners who want standardized lease-up execution across multiple assets.
A fitPricing
Institutional engagements are priced by project scope - success fee per lease with volume tiers, and optional on-site team retainer. Proposal delivered after project intake.
See the full fee scheduleFrequently Asked
Questions about Institutional Lease-Up
Lease-up engagements typically start at 25 units and scale to 500+. We can run multi-building programs for portfolio owners.
Related services
Explore the full engagement
Ready when you are
Ready to start with Institutional Lease-Up
List your property to walk through the process. No upfront cost, no obligation — we don’t earn until your lease is signed.