Lease-up campaigns for new-build portfolios
MoveSmart runs dedicated lease-up campaigns for builders, developers, PMCs, and purpose-built rental operators. Bulk unit onboarding, campaign strategy, deployed leasing teams, weekly absorption reporting, and structured rollout timelines - mapped to your lender's underwriting assumptions, not a one-unit-at-a-time rhythm.
The problem
What goes wrong with single-agent or ad-hoc lease-ups
Absorption falls behind lender assumptions
A lender underwrote the project on a 12-month stabilization. A single leasing agent working part-time on the building will not deliver that - and the equity partner notices.
No weekly reporting to the capital stack
Developers need structured weekly reporting - showings, applicants, leases signed, rent per foot - to keep investors informed. Ad-hoc arrangements do not produce that cadence.
Rent creep decisions made too late
On a 200-unit lease-up, a pricing decision made one month late is tens of thousands of dollars in absorption opportunity. Without a data-driven pricing review each week, decisions slip.
First-tenancy quality varies unit-to-unit
Inconsistent screening across a new building creates a mixed tenant base and elevated early-tenure default rates - which hit operating ratios in year two.
The MoveSmart approach
How MoveSmart delivers institutional lease-up
A deployed leasing team assigned to your building, a published rollout timeline, weekly absorption and pricing reports, and one escalation path into senior MoveSmart leadership. Every unit runs through the same Leasing Services workflow - standardized applicant quality across the entire building.
01
Bulk unit onboarding
Unit-mix analysis, feature matrix, and portal setup for 50-to-500 unit buildings in one coordinated pass.
02
Campaign strategy
Launch campaign planning - pre-leasing, soft launch, public launch - with target absorption curves mapped to your pro forma.
03
Dedicated leasing team deployment
Licensed representatives on-site or hybrid on the building for the duration of the lease-up, with a named senior lead as your single point of contact.
04
Weekly absorption reporting
Standardized weekly pack: showings, applicants, leases signed, rent achieved, churn reasons, and forward pipeline.
05
Vacancy & pricing performance tracking
Weekly comp review, pricing lift and cut recommendations, and concession strategy tuned to absorption vs. pro forma.
06
Structured rollout timelines
Published timeline with milestones (floor-by-floor release, grand opening, stabilization target) agreed with the development team.
07
Standardized screening & lease execution
Every unit runs Tenant Screening, Leasing Services, and Move-In coordination on the same rubric - consistent tenant quality across the building.
How it works
The engagement
- 1
Project intake
Pro forma review, unit mix, feature matrix, pricing hypothesis, and absorption target agreed with ownership and lender if applicable.
- 2
Campaign plan
Pre-leasing, soft launch, public launch plan with media, channel mix, and target absorption by phase.
- 3
Team deployment
Named senior lead and leasing representatives assigned. Training on the building, unit mix, and pricing.
- 4
Launch & absorption
Showings, applications, screening, and signing run through the standard MoveSmart workflow at scale.
- 5
Weekly cadence
Every week: absorption report, pricing review, pipeline forecast, and decision recommendations delivered to ownership.
- 6
Stabilization & handoff
At stabilization, the file is handed to the long-term property manager with a clean screening file and move-in record per unit.
Who it's for
A fit for every owner profile
Builders & developers
Developers of purpose-built rental or condo-to-rental releases who need absorption to hit underwriting targets.
PMCs absorbing new buildings
Property management firms bringing on a new-build client and needing a leasing partner for the initial lease-up.
Institutional rental operators
REITs, pension fund operators, and large private owners who want standardized lease-up execution across multiple assets.
Pricing
Institutional engagements are priced by project scope - success fee per lease with volume tiers, and optional on-site team retainer. Proposal delivered after project intake.
See the full fee schedule →Frequently Asked
Questions about Institutional Lease-Up
Still have questions?
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Related services
Explore the full engagement
Tenant Placement
From the first listing photo to the move-in inspection, MoveSmart runs the entire placement workflow for your unit.
Learn moreLeasing Services
Leasing Services is the MoveSmart umbrella engagement, nine integrated workstreams that take your unit from empty to signed, paid, and occupied.
Learn moreTenant Screening
Every applicant runs through the same documented screen - credit, income, employment, references, risk assessment, and compliance checks.
Learn moreRent Guarantee
MoveSmart coordinates partner-underwritten rent guarantee policies, tenant insurance coordination, and financial qualification validation - so a missed rent cheque does not become a missed mortgage payment.
Learn moreTenant Insurance
MoveSmart enforces the tenant insurance clause at lease signing, collects proof of coverage, and routes applicants to vetted insurance partners if they need a policy.
Learn moreTenant Guarantor
When an applicant is a good fit but does not quite meet income or credit thresholds alone, a qualified guarantor can bridge the gap.
Learn moreRental Preparation
Rental Preparation is the one-time, pre-listing workstream that gets a unit ready to be photographed, marketed, and shown at top market rent.
Learn morePortal & Technology
The MoveSmart portal gives owners real-time visibility into every step of the lease.
Learn moreReady to start with Institutional Lease-Up?
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