A controlled pilot to measurably improve leasing velocity
Three assets, three markets, one pilot. 15 days to mobilize, 30 days to full deployment, 120 days to a numbers-based decision: scale, refine, or stop.
The pilot model
Three pillars, one accountable operator
The institutional lease-up pilot is built on three commitments. Each one is measured, reported, and reviewed against agreed KPI thresholds.
Buy output, not headcount
Starlight, Greenwin, Realstar pattern: no leasing payroll, no recruiter cost, no benefits or management overhead. One operator, one team, delivered as a service.
KPI-driven governance
Leads, tours, offers, approvals, move-ins, days-to-lease, cost-per-lease, vacancy reduction. Live in the portal, reviewed monthly.
Time-boxed pilot
Day 0 setup. Day 15 launch. Day 30 full pilot active. Day 120 scale, refine, or stop, decided against agreed KPI thresholds.
Commercial structure
Two pricing options, one promise
Choose the structure that aligns with your asset management model. Both options are success-based and tied to delivered leases.
Full service
1 month's rent per successful lease. MoveSmart covers all leasing and advertising costs. Owner covers signage where applicable.
Reduced fee plus pass-through
70% of 1 month's rent per lease. Owner funds ad spend at cost. MoveSmart covers all staffing and execution.
Under either option, the owner pays no leasing payroll, salaries, recruiter costs, benefits, or internal staffing overhead.
Pilot timeline
From day 0 to decision point
A 120-day controlled pilot with five clearly defined milestones. Each one is measured against a pre-agreed KPI threshold.
- 1
Days 0 to 7
Setup and intake
Contracts, data intake, portal provisioning, user access.
- 2
Days 7 to 15
Audit and KPI alignment
Unit access verified, baseline reviewed, thresholds aligned.
- 3
Day 15
Pilot launch
Live lead handling, tour scheduling, source attribution.
- 4
By day 30
Full pilot active
Active across all assets, monthly executive review cadence.
- 5
Day 120
Decision point
Scale, refine, or stop, decided against agreed KPI targets.
Pilot in motion
What 120 days looks like on the ground
Three assets, one accountable operator. Here's the shape of the work between mobilization and the decision point.
Three assets
Typical pilot mix: stabilized building plus active lease-up plus repositioned asset.
KPI cadence
Daily standups against the agreed absorption thresholds.
Live reporting
The same dashboards finance reviews on Monday mornings.
On-site
Leasing reps based at the property, not in a remote call centre.
Offer flow
Counter-offers and approvals handled with daily client sign-off.
Monthly review
Executive review built into the engagement, not invoiced extra.
The proof beat
What we hold ourselves to
The four numbers we report against on every monthly executive review.
0
Average credit score placed
Mean credit score across qualified tenants placed in our 2025 portfolio.
0%
Application-to-approval rate
Share of completed applications that meet documented qualification thresholds.
0%
Multi-portfolio occupancy target
Stabilized occupancy goal for institutional and PMC portfolios.
0%
Lead-to-tour conversion
Qualified inquiries that complete an in-person or virtual showing.
Source: 2025 portfolio data, updated monthly.
Anonymized campaign example
100-unit lease-up, Toronto suburb.
A six-week stabilization campaign for a developer client. Targeted ad spend by demographic, three leasing reps deployed, structured tour-to-lease flow, and weekly client reporting from day one.
Anonymized campaign data. Specific client name and exact unit mix withheld under NDA. Numbers shown are directional.
Six-week campaign timeline
- 01
Week 1
Launch & advertising
MLS go-live, 20+ portal syndication, paid social campaign launch with audience splits by age band, household income tier, and commute corridor.
- 02
Weeks 2 to 3
Showings at scale
Three leasing reps deployed on-site. Open-house cadence, virtual tours, and structured pre-tour qualification calls. Live calendar in the owner portal.
- 03
Weeks 4 to 5
Application & approval cycle
Applications triaged daily. Credit, employment, references, and rental history documented per file. Counter-offers handled with daily owner sign-off.
- 04
Week 6
Move-in coordination
Lease signing, deposit collection, condition reports, key release. Weekly client report closes out with absorption data and source attribution.
Campaign KPI funnel
Leads to tours to applications to leases, six weeks
Qualified leads
1,240
Tours booked
472
Applications received
168
Leases signed
100
Test a controlled leasing model, no internal payroll required.
Three assets, 15-day mobilization, 120-day decision point.