Start your own full-service leasing business.
MoveSmart Rentals is awarding protected territories to qualified operators across Canada and the United States. You bring local market knowledge and operational drive - we provide the playbook, the tech platform, and the brand that owners trust.
The Market
Why residential leasing is the right franchise category
Roughly one in three North American households rents. Most independent landlords manage their own units - and most quietly want to stop. High recurring revenue, sticky multi-year contracts, and a fragmented competitive landscape ripe for consolidation under a trusted brand.
North American residential rental industry size
Annual industry growth · 2024-2029 CAGR
Recurring owner re-engagement on lease renewal cycles
Sources: IBISWorld · NARPM · MoveSmart internal benchmarks
The Package
What you get as a MoveSmart franchisee
Six things land in your hands the day you sign. No card grids, no buzzwords - the actual operating system.
- 01
Protected Territory
Your market is yours. Defined by ZIP/postal code boundaries with a written exclusivity guarantee - no internal competition from other MoveSmart franchisees.
- 02
Proven Leasing Playbook
A documented, repeatable system for strategic pricing, marketing, showings, tenant qualification, and lease execution. Built from 500+ units leased today.
- 03
Tech Platform & Owner Portal
Full access to our leasing execution software, owner portal, applicant portal, and reporting suite - no separate SaaS to license, included in your royalty.
- 04
National Marketing & Lead-Gen
SEO-optimized location pages, paid search, and listing distribution route qualified owner inquiries directly to your territory inbox.
- 05
Ongoing Coaching from HQ
Weekly group calls, quarterly business reviews, and a dedicated franchise success manager. Annual conference and peer mastermind included.
- 06
Vendor Network Access
Pre-vetted relationships with cleaners, photographers, locksmiths, painters, and trades - at preferred franchise pricing in every market.
The Numbers
Investment & financials
Real numbers, no fine print. Below is a typical first-year investment for a single territory. Full FDD - including Item 19 - provided to qualified candidates.
- Initial franchise fee$45,000One-time, paid at signing
- Build-out & office setup$8,000 - $25,000Home-office or small commercial; varies by market
- Initial working capital$25,000 - $40,000Covers first 6 months of operating overhead
- Technology & launch package$6,500Portal access, signage, business cards, photography starter kit
- Royalty fee7% of gross revenuePaid monthly, no minimum
- National marketing fund2% of gross revenueFunds shared SEO, brand, and paid search
Performance benchmarks
- 0 - 40
- Year 1 units leased
- 0 - 200
- Year 3 mature annual placements
- $0 - $2,400
- Avg success fee per placement
Performance ranges are illustrative averages from existing operators. Actual results vary. Refer to FDD Item 19 for full Financial Performance Representations.
The Onboarding
Your first six weeks, week-by-week
From signing day to your first thirty owner conversations. Structured, supported, and built for someone who has never run a leasing brokerage before.
Swipe to advance through the six weeks
The Fit
Is MoveSmart the right fit
Not every operator is the right operator. Honest filtering up front saves both of us a lot of time later.
You’re a fit if…
- You have a real estate, sales, or operations background
- You can commit $80K+ in liquid capital and $150K+ net worth
- You want to be hands-on for the first 18 months
- You enjoy meeting owners, walking units, and building a local team
- You believe customer service is a moat, not an expense
You’re not a fit if…
- You are looking for passive income with no day-to-day involvement
- You have no interest in operations, hiring, or local market work
- You want immediate ROI in the first 90 days without a ramp period
Honest qualification - both ways
The Map
Where MoveSmart is growing
Five Canadian territories are awarded today. The remaining North American map is open - but moves quickly. Once a market is awarded, it belongs to that operator for the duration of their agreement.
Awarded territories
- Greater Toronto Area, ONActive
- Ottawa, ONActive
- Hamilton, ONActive
- Calgary, ABActive
- Vancouver Lower Mainland, BCActive
Available now
Limited- Edmonton, AB
- Winnipeg, MB
- Halifax, NS
- Montreal (West Island), QC
- Victoria, BC
- Saskatoon, SK
- Quebec City, QC
- Tampa, FL
- Austin, TX
- Phoenix, AZ
- Charlotte, NC
- Nashville, TN
Other markets considered on application.
From the Network
What our franchisees say
“I came from residential sales, not leasing brokerage. The 6-week onboarding gave me a full operating system on day one. We placed tenants in 38 units in our first eleven months and are on track for 110 by year-end.”
D. Patel/Calgary franchisee since 2024
0 units
Leased in first 11 months
“HQ marketing has been the quiet engine. Owner inquiries land in my inbox already pre-qualified by the national site. My job is to close them - and the playbook tells me how.”
S. Lemieux/Vancouver Lower Mainland, since 2023
$0K
Annual recurring revenue by month 18
Legal disclosure · Franchise Disclosure Document & offer terms
A current Franchise Disclosure Document (FDD) is provided to qualified candidates following the discovery call. The FDD includes the full Item 7 estimated initial investment, Item 19 financial performance representations, sample franchise agreement, and obligations of both parties.
This website and its contents do not constitute an offer to sell, or the solicitation of an offer to buy, a franchise. An offer can only be made through the delivery of a Franchise Disclosure Document. Certain US states and Canadian provinces (including Alberta, Ontario, New Brunswick, Manitoba, Prince Edward Island, and British Columbia) regulate the offer and sale of franchises. If you are a resident of one of these jurisdictions, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements.
MoveSmart Rentals is an independent franchisor · Franchisee results vary
Frequently Asked
Franchise FAQ
Still have questions?
Talk to a leasing advisor. No pressure, no obligation.
Limited territories. Apply now.
If your market is open and you meet the qualifications, we can have you in onboarding within 60 days. Request the Franchise Kit to get the full FDD overview and a discovery-call invite.