We build your rent from the ground up rather than guessing from a citywide figure. The process is concrete and you see the inputs.
First, we define the true competitive set. We pull active and recently leased units within a tight radius that match your bedroom count, bathroom count, square footage band, and property type. A two-bedroom townhome competes with two-bedroom townhomes, not with apartments or single-family homes.
Second, we adjust for the specifics that move rent. Updated kitchens and baths, in-unit laundry, covered parking, yard, flooring, square footage, and condition each get weighted up or down against the comparable set. A renovated unit should not be priced like its tired twin down the street, and a dated one should not be listed as if it were renovated.
Third, we layer in submarket demand and the calendar. A University District unit listed in peak season carries different math than the same unit listed midwinter.
Finally, we deliver a recommended rent with a defensible range, plus a read on how aggressive or conservative to be based on how fast you need it leased. You approve the number before we list.